How Krivy Helped To Generate 34% Of The Total Revenue From Klaviyo To An Indian Fitness Clothes Company

Elawear

ABOUT

ELAWEAR

Ela Wear is an Indian company dealing in fitness clothes like leggings, sports bras, and shorts. Brands says “We believe women should never go through what-to-wear moments and choose between form, function, and style. We want you to look effortlessly chic and put together whether you’re in the boardroom, the gym, or out with friends, without sacrificing quality.”

PROBLEM WITH

ELAWEAR

They had a significant amount of visitors and inquiries, but they weren't able to turn them into paying customers. Krivy took this account in hand and offered a suggestion for a user registration strategy and how to nurture the registered users so they may become paying clients.

KRIVY'S REVIEW?

To solve this problem, Krivy started reviewing the Elawear following the given steps & suggested a strategy to reach the desired goal. The strategy suggested to target the users with POPUP, Flows & Adhoc Campaigns.

WHAT SOLUTION

DID KRIVY OFFER TO A

ELAWEAR?

Based on the current issue, Krivy offered Ela Wear an Email Marketing Automation service that includes the various activities.

Reaching at a right time to a right customer with a right angle makes your efforts into the success of your business. Krivy made this possible for Ela Wear.

TARGET THE CUSTOMER RIGHT ON THE WEBSTE

As time plays a crucial role in the sales process specifically for E-commerce companies, Krivy decided to design a Sign-Up form from Klaviyo for the users who visit the website & not Ela Wear’s customers.


This form contained a special offer for users who are new

to the website. This form was created Inspiring their products only focusing on discounts. This helped Ela Wear increase the number

of registrations on the website.


Krivy designed a form showing a 10% discount on registration. Customers will enter the nurturing flow after entering the asked details in the sign-up form.


Curious To View That Form? Here You Go….


TRUST BUILDING ACTIVITIES

Every seller needs to be aware that just because a buyer registers on your website doesn't guarantee they trust you. In order to turn users into customers, sellers must earn their confidence.

Krivy is specialised in their designing work as well. They write an email copy & design the emailer with personalized content in such a way that the customer likes to read.



But what have they said in the email?


When a customer is surfing your website that means that he/she has some interest in your product & they are seeking more information about the product. To cater to this requirement, Krivy designed Browse Abandoned Flow which tries to answer the customer's doubts. Here is one of the designs. There are 3 communications designed in this flow.


Now, the day has come when a customer adds a product to his cart & you have to make sure that users complete his purchase smoothly & if he/she stops somewhere then you have to resolve his doubts at that moment. To achieve this, Krivy designed Abandoned Flow which includes the abandoned product of the customer. Here are the email communications of this flow. Total of 4 communications have been designed in this flow.


Krivy also created a Thank You Flow, the aim of designing this flow is to make the customer feel special & keep engaged even after the customer has purchased the product. We bifurcated New & Old customers in this flow so that customers can get curated communication.

PREVIOUS CUSTOMER / LEADS

Krivy’s technical experts helped Ela Wear to pull all their data from the system & facilitate them into the Klaviyo Email Marketing Automation tool. This activity helped Ela Wear to reach their existing customers.

CUSTOMER SEGMENTATION & LIST CLEANING

Krivy’s automation experts bifurcate the user based on its behaviour & activity so that every campaign goes to the most curated audience.


Krivy experts analyze many things like Google Analytics, Hotjar - Heatmaps, Recordings, and Product Pages to identify the users who are visiting the website & its interaction with the website pages. Based on the user's behaviour different segments are created.

Here’re some of them:

  • Email Open In the Last 60 Days
  • Email Click In the Last 60 Days
  • The Pages Visited Most By The User
  • People Who Have Purchased Only Once
  • People Who Are In Your VIP List (Frequent Buyers)
  • People Who Made Purchase Before 6 Months
  • People Who Open & Click Your Email But Haven’t Purchased

BEFORE

As email marketing automation activities were not being done previously & activities were mostly on email channel with manual effort, the result was not that much countable.

AFTER

ACTIVITY 1

Target The Customer Right On The Website

The daily registration numbers are started increasing thus we have started a walk towards our goal

ACTIVITY 2

Trust Building Activities

Result was unbelievable. Customer Thank You Flow performed very well & generated a good number of revenue.

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