How Krivy Commerce Helped

Mama Nose

Generate 37% Of The Total Revenue From Klaviyo

ABOUT

MAMA NOSE

An Australia-based Indian family business offering eco-friendly diapers for sensitive tiny tots. Mama Nose was inspired by the lovely gesture of a mama rubbing noses with her little one, hence the name!

PROBLEM WITH

MAMA NOSE

When Krivy took this email automation project from Mama Nose, it was unexplored by Mama Nose. As Mama Nose is doing this activity for the first time, Krivy designed all the activities from scratch. Idea is to communicate the Brand’s positioning to the customer in such a way that user can’t deny to take even a trail pack.

KRIVY'S REVIEW?

To achieve the desired result, Krivy started reviewing the Mama Nose following the given steps & suggested a strategy to reach the desired goal. The strategy suggested to target the users with POPUP, Flows & Adhoc Campaigns.

WHAT SOLUTION

DID KRIVY OFFER TO A

MAMA NOSE?

Based on the current issue, Krivy offered Mama Nose an Email Marketing Automation service that includes the various activities.

Reaching at a right time to a right customer with a right angle makes your efforts into the success of your business. Krivy made this possible for Mama Nose.

TARGET THE CUSTOMER RIGHT ON THE WEBSTE

As time plays a crucial role in the sales process specifically for E-commerce companies, Krivy decided to design a Sign Up form from Klaviyo for the users who visit the website & not Mama Nose’s customers.


This form was containing a special offer for the users who are new on the website. This form was created Inspiring their products only focusing on discounts. This helped Mama Nose to increase the number of registrations on the website.


Krivy designed a form showing a 10% discount on registration. Customers will enter the nurturing flow after entering the asked details in the sign up form.

TRUST BUILDING ACTIVITIES

Every seller needs to be aware that just because a buyer registers on your website doesn't guarantee they trust you. In order to turn users into customers, sellers must earn their confidence.

Krivy has a specialty in designing as well. They create an email template and compose the email text in a way that the consumer enjoys reading.




But what have they said in the email?


Take a look at the design yourself on one of the designs, Here you go….


Krivy created Browse Abandoned Flow, which aims to allay the customer's concerns, to meet this need. Here are some of the designs. There are 3 communications designed in this flow.


If a user gets stuck at any point, you must immediately clear up any questions they may have. Krivy created Abandoned Flow, which incorporates the customer's abandoned product, to do this. Here are the email communications of this flow. Total 5 communications have been designed in this flow.

PREVIOUS CUSTOMER / LEADS

Mama Nose received assistance from Krivy's technical expertise in transferring all of their data from the system to the Klaviyo Email Marketing Automation solution. This was Mama Nose's attempt to connect with old clients and unengaged leads in order to create a business.

CUSTOMER SEGMENTATION & LIST CLEANING

Krivy’s automation experts bifurcate the user based on its behaviour & activity so that every campaign goes to the most curated audience.


Krivy experts analyze the many things like Google Analytics, Hotjar - Heatmaps, Recordings, Product Pages to identify the users who are visiting the website & its interaction with the website pages. Based on the user's behaviour different segments are created.

Here’re some of them:

  • Email Open In the Last 60 Days
  • Email Click In the Last 60 Days
  • The Pages Visited Most By The User
  • People Who Have Purchased Only Once
  • People Who Are In Your VIP List (Frequent Buyers)
  • People Who Made Purchase Before 6 Months
  • People Who Open & Click Your Email But Haven’t Purchased

BEFORE

As email marketing automation activities were not being done previously & activities were mostly on email channel with manual effort, the result was not that much countable.

AFTER

ACTIVITY 1

Target The Customer Right On The Website

The daily registration numbers are started increasing thus we have started a walk towards our goal.

ACTIVITY 2

Trust Building Activities

Result was unbelievable. Welcome & Abandoned flows performed very well & generated a good number of revenue.

ACTIVITY 3

Adhoc Campaigns

We created 2 campaigns which resulted in the revenue of >$9089.

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