How Krivy Commerce Helped

Pinkcolada

To Generate Remarkable Revenue Of $30,000 From Their Automation Activities In The Two Month

ABOUT

PINKCOLADA

Pinkcolda is an Australia-based company dealing in apparel & fashion accessories. They used to say “We have shades to suit all skin tones and styles for all bodies. You’ll find bandeaus, Brazilian bottoms, high waistlines, and much more. But whichever bikini you choose, you can be sure of one thing – in Pinkcolada, you’ll stand out from the crowd!”

PROBLEM WITH

PINKCOLADA

Pinkcolada has been running their e-commerce platform since a long but haven’t explored Marketing Automation.


Krivy got a chance to work with Pinkcolada & started to offer its Email Marketing Automation service from scratch starting from June’22.

As they haven’t done any activities in Marketing Automation, the revenue from this section is 0.

KRIVY'S REVIEW?

Krivy started reviewing Pinkcolada by following the given steps, and Krivy provided a good starting plan to assist Pinkcolada in exploring marketing automation. The approach recommended using POPUP, Flows, and Adhoc Campaigns to target people.

WHAT SOLUTION

DID KRIVY OFFER TO A

PINKCOLADA?

As Pinkcolada haven’t done any of the activities related to website user engagement, Krivy offered Pinkcolada an Email Marketing Automation service that includes the various activities. We started putting efforts for Pinkcolada & built the website’s marketing automation efforts from scratch

Reaching at the right time to a right customer with a right angle makes your efforts into the success of your business. Krivy made this possible for Pinkcolada.

TARGET THE CUSTOMER RIGHT ON THE WEBSTE

As time plays a crucial role in the sales process specifically for E-commerce companies, Krivy decided to design a Sign-Up form from Klaviyo for the users who visit the website & not Ela Wear’s customers.


This form contained a special offer for users who are new

to the website. This form was created Inspiring their products only focusing on discounts. This helped Ela Wear increase the number

of registrations on the website.


Krivy designed a form showing a 10% discount on registration. Customers will enter the nurturing flow after entering the asked details in the sign-up form.


Curious To View That Form? Here You Go….


TRUST BUILDING ACTIVITIES

After making the user registered on your website, trust-building activity plays a crucial role. Based on the above fact, Krivy designed a Welcome Flow whose idea is to make the customer aware of the seller's activity & build trust in the seller.

Krivy is specialised in their designing work as well. They write an email copy & design the emailer with personalized content in such a way that the customer likes to read.


When a customer is surfing your website that means that he/she has some interest in your product & they are seeking more information about the product. To cater to this requirement, Krivy designed Browse Abandoned Flow which tries to answer the customer's doubts.


When a customer clicks on the Add to Cart button but doesn’t make a payment. This is the time when Abandoned Flow comes into the picture & tries to resolve the user's doubt & make him purchase. To achieve this, Krivy designed Abandoned Flow. Here’s some of the email communications of this flow.


Krivy also created a Transactional Flow for Pinkcolada. The flow sends a confirmation message on placing a successful order.


Also, we were focusing on converting the registered users to Pinkcolda's customers. For that, we created a New Customer Flow & started sending the nurturing campaigns to the users who have done registration before 30 days.

PREVIOUS CUSTOMER / LEADS

Krivy’s technical experts helped Pinkcolada to design the campaigns based on the user’s interaction on the website & email. Krivy created various campaigns like

Product Launch

Promotional Campaigns

Bestsellers Showcase

Category Upsell and Cross-sell

Product Reviews

Re-engagement Campaigns

Retargeting Campaigns

CUSTOMER SEGMENTATION & LIST CLEANING

When Krivy acquired the list, we further performed segmentation based on their subscribers’ activity, behavior, buying patterns, interactions, order value, reaction to offers, and many other metrics.


The audience was divided mainly based on their engagement activity, such as Actively Engaged, Engaged, Less Engaged, and Unengaged. Furthermore, we segmented based on their order value, the product they have placed an order for, and the number of times they placed it. We also did advanced segmentations such as Cross-Sell Segment, Location-Based Segment, Item, Brand Specific Segment, Engagement Tier Segment, Churn Risk Segment, and Average Order Value Segment.

Here’re some of them:

  • Email Open In the Last 60 Days
  • Email Click In the Last 60 Days
  • The Pages Visited Most By The User
  • People Who Have Purchased Only Once
  • People Who Are In Your VIP List (Frequent Buyers)
  • People Who Made Purchase Before 6 Months
  • People Who Open & Click Your Email But Haven’t Purchased

BEFORE

As email marketing automation activities were not being done previously & activities were mostly on email channel with manual effort, the result was not that much countable.


AFTER

ACTIVITY 1

Target The Customer Right On The Website

The daily registration numbers have started increasing thus we have started growing our database.

ACTIVITY 2

Trust Building Activities

The result was unbelievable. Welcome flow which were actually designed to build trust which contributed most in the revenue from the flows.


Here are the numbers of the last 3 months showing revenue. The contribution from Omnisend is remarkable.

ACTIVITY 3

Email Marketing Campaigns

Pinkcolada managed to earn $4948 in the last 30 days from the campaign only.

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